Travel and Tourism Public Relations

Offers a global perspective on public relations, and introduces readers to the travel and tourism industry. The book looks at transportation and its relationship with the public relations, and discusses the prospects of public relations as a tool of marketing in the tourism industry.

Ofera o perspectiva globala asupra relatiilor publice si introduce cititorii in industria calatoriilor si turismului. Cartea analizeaza transportul si relatia acestuia cu relatiile publice si discuta perspectivele relatiilor publice ca instrument de marketing in industria turismului.