Trust and Brand Management

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Managementul increderii si al marcii acopera principalele subiecte ale managementului marcilor corporative bazate pe patrimoniu si relatia acestuia cu factorii externi si performanta. Beneficiul pentru manageri este prezentarea termenilor si a instrumentelor specifice legate de managementul marcii corporative pe piata si rezultatele clientilor.