Unauthorized Guide to Doing Business the Richard Branson Way

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services.

Richard Branson, puternicul antreprenor international, este un oportunist cu un talent ciudat de a adulmeca oferte grozave acolo unde altii ezita sau se tem sa calce. Branson este cel mai bun constructor de marci si niciodata pana acum o singura marca nu a fost implementata cu atat de mult succes intr-o gama atat de diversa de bunuri si servicii.