Uncertainty Mindset

Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, Vaughn Tan reveals how they exemplify what he calls the uncertainty mindset. A revelatory look at the R&D kitchen, The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights.

Bazandu-se pe ani de acces fara precedent la cele mai bune si mai influente echipe de cercetare si dezvoltare culinara din lume, Vaughn Tan dezvaluie modul in care acestea exemplifica ceea ce el numeste mentalitatea de incertitudine. O privire revelatoare asupra bucatariei de cercetare si dezvoltare, The Uncertainty Mindset rastoarna intelepciunea conventionala despre modul de organizare pentru inovare si ofera perspective practice.