Uncommon Sense, Common Nonsense

Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

Potrivita pentru cei care doresc sa reuseasca si sa iasa in evidenta din turma, aceasta carte este pentru managerii care stiu ca organizatiile lor sunt blocate intr-o mentalitate care prospera pe teorii de afaceri la moda care nu sunt altceva decat intelepciunea populara si ale caror asa-numitele strategii care sunt putin mai mult decat simple liste de dorinte.