Uncommon Sense, Common Nonsense

Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.

Potrivita pentru cei care vor sa reuseasca si sa iasa in evidenta, aceasta carte se adreseaza managerilor care stiu ca organizatiile lor sunt blocate intr-o mentalitate care prospera pe teorii de afaceri la moda, care nu sunt mai mult decat intelepciune populara si ale caror asa-numite strategii sunt putin mai mult decat liste de dorinte banale.