Understanding Corporate Communications

With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.

Cu scopul de a sintetiza si simplifica conceptele de baza ale comunicarii corporative, aceasta carte ofera o perspectiva clara asupra istoriei disciplinei si profesiei, cu atentie la principiile esentiale pentru practica. Este potrivita pentru cursurile de licenta si pentru cursuri introductive de educatie executiva in comunicarea corporativa.