Understanding Cross Cultural Management

Understanding Cross-Cultural Management, 5th edition, demonstrates a selective, but also broad view of cultural management. Combining classical and contemporary thinking in one text, the latest edition covers a wider range of cultures and non-Western examples and includes new and updated spotlights, mini-case studies and end-of-chapter activities.

,,Understanding Cross-Cultural Management", editia a 5-a, demonstreaza o perspectiva selectiva, dar si larga, asupra managementului cultural. Combinand gandirea clasica si contemporana intr-un singur text, cea mai recenta editie acopera o gama mai larga de culturi si exemple non-occidentale si include puncte de interes noi si actualizate, mini-studii de caz si activitati de sfarsit de capitol.