Understanding Marketing

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

Prezentand obiectivele si tehnicile de marketing, acest text priveste mediul de afaceri in care are loc. Acesta ia in considerare rolul cercetarii de piata in a ajuta companiile sa isi vizeze si sa-si segmenteze pietele si sa isi pozitioneze produsele.