Understanding Michael Porter

If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.

Daca vrei sa intelegi cum obtin si mentin companiile succesul competitiv, cadrele de lucru ale lui Michael Porter sunt fundamentul. Insa, desi toata lumea din mediul de afaceri il cunoaste pe Porter, scrierile sale pot fi intimidante.