Understanding Pop-Up Stores through Passion and Practice

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.

Fie fizice sau virtuale, marci de patrimoniu sau start-up, magazinele pop-up sunt peste tot: aceasta carte ofera ,,de ce, ce si cum" pentru antreprenori si marci consacrate pentru a valorifica acest format interesant.