Understanding the New Business Paradigm in Eastern Europe

The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of “four-leaf clover” based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publication in which such comparison and confrontation were made.

Scopul acestei publicatii este de a prezenta modelul universal de construire a succesului in afaceri in vremurile noastre agitate. Kozielski a construit ideea de ,,trifoi cu patru foi" pe baza experientelor companiilor care concureaza atat pe pietele dezvoltate, cat si pe cele emergente.