Value-Oriented Media Management

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.

In lumina unei industrii media in schimbare rapida, cu noi tehnologii, actori si modele de publicitate, precum si rolul critic al mass-media in societate, acest volum evidentiaza semnificatia diferitelor valori in companiile media si deciziile managerilor de media.