Value Realization in the Phygital Reality Market

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.

Aceasta carte este o compilatie cuprinzatoare, oportuna si extrem de necesara, care reflecta dezvoltarea cercetarii privind consumul si comunicarea in contextul imbinarii lumii reale cu cea digitala, reunind stadiul actual al gandirii despre piata realitatii fizice si provocarile de ultima ora implicate.