Variable Quality in Consumer Theory

An examination of consumer decision-making on products or services of variable quality. It addresses consumer-producer interaction at the level of the individual consumer; quality, consumption experience and willingness-to-pay; and how these issues affect the decision-making process.

O examinare a procesului decizional al consumatorilor cu privire la produse sau servicii de calitate variabila. Aceasta abordeaza interactiunea consumator-producator la nivelul consumatorului individual; calitatea, experienta de consum si disponibilitatea de a plati; si modul in care aceste aspecte afecteaza procesul decizional.