Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Plin de dezbateri si anecdote aprinse, acest titlu acopera subiecte cu care studentii de marketing sunt familiarizati, cum ar fi ganditorii si conceptele cheie. Se analizeaza domenii precum dezvoltarea marketingului ca disciplina si ca disciplina academica si ridica argumente despre care studentii nu au auzit in cursurile lor.