Virtual Influencers

This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.

Aceasta carte identifica conditiile socio-culturale, economice si tehnologice convergente care au modelat, informat si realizat identitatea influencerului virtual contemporan, situandu-l la intersectia dintre retelele sociale, cultura de consum si inteligenta artificiala, precum si tehnologiile digitale.