Visual Merchandising and Display

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft from classic techniques to the most avant-garde developments Visual Merchandising and Display, 6th Edition teaches readers to present products at their best: color-coordinated, accessorized and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

Atata timp cat exista cumparatori, va fi nevoie de merchandising vizual. Reducand toate aspectele mestesugului de la tehnici clasice pana la cele mai avangardiste dezvoltari Visual Merchandising si Display, Editia a 6-a ii invata pe cititori sa prezinte produsele la maximum: coordonate in culori, accesorizate si auto-explicative.