Webs of Influence

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.



In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.



This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.



-Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.-

Jamie Bartlett

Author of The Dark Net



-Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!-

Dr Thomas Chamorro-Premuzic

Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments

Cu cea mai mare parte a tranzactiilor comerciale care se desfasoara acum online, companiile de toate formele si dimensiunile se confrunta cu un nivel de concurenta fara precedent pentru a castiga si pastra noi afaceri. In aceasta a doua editie a Webs of Influence, Nathalie Nahai reuneste cele mai recente perspective din lumea psihologie, neurostiinte si economie comportamentala pentru a explica dinamica si motivatiile care stau la baza comportamentului consumatorilor. Aceasta carte va va arata cum sa aplicati principii specifice pentru a va imbunatati marketingul, produsele si site-urile web, permitandu-va sa interactionati cu clientii dvs. intr-un mod mai semnificativ. Aplicand cele mai recente noutati in gandire in psihologie, sociologie, afaceri, design si multe altele, aceasta carte este o lectura esentiala pentru oricine lucreaza pe web. -Jamie Bartlett Autor al The Dark Net-Nathalie Nahai este cel mai inteligent scriitor contemporan in materie de tehnologie.