What Great Brands Do

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

Descoperiti strategii dovedite pentru a construi marci puternice, de clasa mondiala. Este tentant sa credeti ca marci precum Apple, Nike si Zappos si-au atins statutul emblematic din cauza serendipitatii, a unei formule magice de neatins sau chiar a geniului unui singur lider vizionar.