What's Your Point?

Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.

Punctele sunt bune pentru ca se lipesc in lucruri. Aceasta carte te ajuta sa-l gasesti pe a ta.