Wild Ride

The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.

In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.

With access to current and former employees, as well as CEO Travis Kalanick who has recently taken a leave of absence from the company, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

Povestea interioara a Uber, perturbatorul de miliarde de dolari care a revolutionat industria transporturilor din intreaga lume Uber este una dintre cele mai fascinante si controversate companii din lume, ambele iubite pentru conceptul sau elegant de calatorie si cresterea ametitoare si condamnata pentru Cautarea nemiloasa a succesului CEO-ului Travis Kalanick, cu orice pret. In Wild Ride, Adam Lashinsky, scriitor veteran Fortune si autor al cartii Inside Apple, urmareste povestea ascensiunii meteorice a lui Uber: de la originile sale tulburi la planurile sale de extindere in industrii radical diferite.