Will It Fly? How to Know if Your New Business Idea Has Wings...Before You Take the Leap

Introduces the Innovator's Scorecard, a practical tool for assessing and refining business ideas. This book addresses 44 key facets of business success, from market demand to competition, pricing to management competence, finance to exit strategies.

Prezinta Innovator's Scorecard, un instrument practic pentru evaluarea si rafinarea ideilor de afaceri. Aceasta carte abordeaza 44 de fatete cheie ale succesului in afaceri, de la cererea pietei la concurenta, stabilirea preturilor la competenta de management, finantare pana la strategiile de iesire.