Absolute Essentials of International Business

As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.

Pe masura ce apar provocari legate de era globalizarii, afacerile internationale ca domeniu de studiu cresc in importanta si complexitate. Acest manual prescurtat introduce cursantii in cadrele in care se desfasoara afacerile internationale si in gama de actiuni pe care companiile le-ar putea intreprinde in aceste medii.