Advertising and Sales Management

Focuses on the key principles and strategies for developing effective advertising and sales campaigns. The book covers topics such as market research, target audience identification, message creation, media planning, sales techniques, and sales team management.

Se concentreaza pe principiile si strategiile cheie pentru dezvoltarea campaniilor eficiente de publicitate si vanzari. Cartea acopera subiecte precum cercetarea pietei, identificarea publicului tinta, crearea mesajelor, planificarea media, tehnicile de vanzari si managementul echipei de vanzari.