Advertising Impact and Controlling in Content Marketing

Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.

Marketingul de continut este acum o disciplina bine stabilita in marketingul online. Autorul nu numai ca descrie cerintele si procedurile pentru designul strategic al marketingului de continut, dar prezinta si un cadru cuprinzator de control al marketingului de continut, bazat pe mecanismele de impact analizate.