Essentials of Pricing Analytics

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.

Aceasta carte este o introducere cuprinzatoare in stabilirea preturilor ca functie tactica de afaceri si un set practic de instrumente pentru implementarea de solutii la diverse provocari legate de stabilirea preturilor. Este ideala pentru studentii avansati la nivel de licenta, MBA si masterat, specializandu-se in strategia de preturi, antreprenoriat, strategie de marketing si operatiuni, precum si pentru practicieni.