Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.

Concurentii au existat intotdeauna in afaceri, dar daca ar fi posibil sa va faceti concurenta irelevanta? Aceasta este intrebarea critica pusa in Blue Ocean Strategy, care sustine ca calea spre succesul oricarei companii nu consta in asumarea potentialilor concurenti, ci in crearea de ,,oceane albastre" in spatiul de piata necontestat.