Architecting Enterprise

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

Discutia din aceasta carte ofera o introducere in conceptul de antreprenoriat si managementul afacerilor antreprenoriale. Autorul acopera multe elemente ale disciplinei managementului antreprenorial, inclusiv alegerea unei afaceri, organizarea, finantarea, marketingul, dezvoltarea unei oferte pe care piata o va valorifica si dezvoltarea unei afaceri.