Asking Smarter Questions

Insight drives innovation and enables us to understand the world from other peoples’ points of view – our customers and colleagues, our advocates and competitors. Asking truly brilliant questions is the key to cutting through the clutter, thriving in a data-heavy world, and gaining meaningful insight. This book explains how.

Perspectiva stimuleaza inovatia si ne permite sa intelegem lumea din perspectiva altor oameni - a clientilor si colegilor nostri, a sustinatorilor si a concurentilor nostri. A pune intrebari cu adevarat stralucite este cheia pentru a iesi in evidenta, a prospera intr-o lume bazata pe date si a obtine informatii semnificative.