The Balanced Scorecard

Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.

Ofera sistemul de management pentru companii, astfel incat sa investeasca pe termen lung - in clienti, in angajati, in dezvoltarea de produse si in sisteme - in loc sa gestioneze profitul pentru a genera castiguri pe termen scurt. Acest titlu incearca sa schimbe modul in care va masurati si gestionati afacerea.