Beyond the Core

Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.

Explica modul in care directorii pot creste sansele de expansiune de succes odata ce afacerea lor de baza nu mai ofera suficienta crestere noua. Aceasta carte isi propune sa prezinte modelul ideal de crestere a adiacentei pe care il folosesc companiile de crestere de succes.