The Founder's Mentality

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment-find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen, authors of the bestselling Profit from the Core

De ce este atat de greu de realizat si de sustinut o crestere profitabila? Majoritatea directorilor isi gestioneaza companiile ca si cum solutia la aceasta problema ar fi in mediul extern - sa gaseasca o piata atractiva, sa formuleze strategia potrivita, sa castige clienti noi.