The Boston Consulting Group on Strategy

For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.

In ultimii 43 de ani, Boston Consulting Group (BCG) a modelat modul in care se desfasoara afacerile in intreaga lume. Aceasta carte, o compilatie a 75 dintre cele mai influente articole si lucrari BCG despre strategie, este o sursa indispensabila de idei noi, perspective si lectii practice pentru manageri, directori si antreprenori din fiecare industrie.