Business Analytics

Business analytics is about leveraging data analysis and analytical modeling methods to achieve business objectives. Suitable for senior and graduate students in business or data science, this innovative text presents methods in an intuitive fashion and backs up business applications with an approachable level of mathematical rigor.

Analiza datelor se refera la utilizarea metodelor de analiza a datelor si a modelarii analitice pentru atingerea obiectivelor de afaceri. Potrivit pentru studentii din ultimul an si masteranzii in domeniul afacerilor sau stiintei datelor, acest text inovator prezinta metodele intr-un mod intuitiv si sustine aplicatiile de afaceri cu un nivel accesibil de rigoare matematica.