Business Marketing Management in a Business-to-Business Context

Provides an ideal platform to deepen readers’ understanding of the competitive realities of global markets, customer relationship management and cross-sectional decision-making processes, supply chain management, e-commerce, and related fields.

Ofera o platforma ideala pentru a aprofunda intelegerea cititorilor cu privire la realitatile competitive ale pietelor globale, managementul relatiilor cu clientii si procesele transversale de luare a deciziilor, managementul lantului de aprovizionare, comertul electronic si domeniile conexe.