Sports Business Management

This new edition of a popular textbook equips students with a comprehensive understanding of the sport industry. The decision-making approach of the book emphasizes key concepts while translating them into practice. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Aceasta noua editie a unui manual popular ofera studentilor o intelegere cuprinzatoare a industriei sportive. Abordarea decizionala a cartii subliniaza conceptele cheie, transpunandu-le in practica.