Business Model Innovation

Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

Actualizata cu studii de caz complet noi, aceasta a doua editie a cartii obligatorii pentru cei care doresc sa inteleaga fundamentele inovarii modelelor de afaceri exploreaza modalitatile inovatoare prin care o organizatie poate genera, livra si monetiza beneficii clientilor.