Business Transformation Essentials

Using a variety of case studies including: Allianz SE, Shell, SAP, Vodafone, and Mercedes-Benz, this book provides unprecedented insights into characteristics of current transformation programs and the potential that can be leveraged by applying a holistic transformation management approach.

Folosind o varietate de studii de caz, inclusiv: Allianz SE, Shell, SAP, Vodafone si Mercedes-Benz, aceasta carte ofera perspective fara precedent asupra caracteristicilor programelor de transformare actuale si a potentialului care poate fi valorificat prin aplicarea unei abordari holistice de management al transformarii.