Celebrity, Social Media Influencers and Brand Performance

Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty.

Intr-adevar, companiile aloca multe resurse sustinerii celebritatilor pentru a exploata legaturile emotionale dintre consumatori si branduri, cu scopul de a realiza imaginea de marca dorita si de a creste notorietatea marcii, diferentierea si loialitatea fata de aceasta.