Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Aceasta carte descrie impactul marketingului omnicanal asupra lantului de aprovizionare si a functiilor logistice si isi propune sa ajute managementul nu doar sa satisfaca nevoile lumii de astazi, aflate in continua schimbare, ci si sa anticipeze ce ar putea fi necesar in viitor pentru a obtine servicii superioare pentru clienti, profitabilitate si un avantaj competitiv.