Charity Marketing

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.

Aceasta carte reuneste cercetatori de renume pentru a explora riguros problemele contemporane cu care se confrunta marketingul caritabil, pentru a-i provoca pe studenti si cercetatori sa gandeasca despre marketingul caritabil intr-un mod creativ si cu impact.