Consumer Psychology in a Social Media World

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

Psihologia consumatorului intr-o lume a retelelor sociale isi propune sa ilustreze relevanta teoriei si cercetarii in psihologia consumatorului pentru intelegerea lumii retelelor sociale, care a devenit rapid o componenta cheie in viata sociala si economica a majoritatii indivizilor.