Consumer Science for Marketing

Considers the main topics of consumer psychology from the viewpoint of their contributions to marketing. While the book provides a comprehensive overview of the discipline it also guides the reader through theories and data for a straightforward understanding of their practical applications.

Considera principalele subiecte ale psihologiei consumatorului din punctul de vedere al contributiilor lor la marketing. In timp ce cartea ofera o privire de ansamblu cuprinzatoare a disciplinei, de asemenea, ghideaza cititorul prin teorii si date pentru o intelegere simpla a aplicatiilor lor practice.