Corporate Advocacy

This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It is an ideal text for advanced undergraduate or master's level in a corporate advocacy course or a supplementary text for various courses releated to public relations and strategic communication.

Acest text ii pregateste pe cititori sa integreze advocacy-ul corporativ in viitoarele roluri de comunicare, intr-un mod etic, atent si strategic. Este un text ideal pentru studentii de nivel avansat, licenta sau masterat, intr-un curs de advocacy corporativ sau ca text suplimentar pentru diverse cursuri legate de relatii publice si comunicare strategica.