Trust and Marketing Communication in the Food Industry

This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication

Aceasta carte exploreaza comunicarea de marketing bazata pe incredere in cadrul industriei de marketing alimentar. Prezinta un model conceptual cuprinzator care cuprinde trei piloni: comunicarea de marketing traditionala, moderna si bazata pe inteligenta artificiala.