Country-of-Origin Effect in International Business

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Aceasta carte evidentiaza diverse aspecte ale COO, dimensiunile sale si COE, care raman provocari semnificative pentru consumatori, companii si branduri, nu numai din tarile emergente si in curs de dezvoltare, ci si din cele dezvoltate.