The Routledge Companion to Arts Marketing

Analysing the complex intersections between artists, creatives and markets, this new edition addresses the world that is emerging following a global crisis. It will continue to inform the next generation of students, scholars, policy makers and administrators in arts marketing, management and entrepreneurship across the creative industries.

Analizand intersectiile complexe dintre artisti, creatori si piete, aceasta noua editie abordeaza lumea care se contureaza in urma unei crize globale. Va continua sa informeze urmatoarea generatie de studenti, cercetatori, factori de decizie si administratori in marketingul, managementul si antreprenoriatul artelor in industriile creative.