Covert Cows and Chick-fil-A

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Directorul de marketing de multa vreme pentru Chick-fil-A spune povestea interioara a modului in care compania a dat peste cap teoriile dominante ale marketingului fast-food si a construit unul dintre cele mai de succes si indragite marci din America.