Creating Value for Leaders

The book describes value creation in its various nuances, how it arises, how it is used, and the width of value creation, from how it impacts a company and how that company can become more successful by creating value for customers.

Cartea descrie crearea de valoare in diversele sale nuante, cum apare, cum este utilizata si amploarea crearii de valoare, de la modul in care aceasta influenteaza o companie si cum acea companie poate deveni mai eficienta prin crearea de valoare pentru clienti.