Creating Value with Data Analytics in Marketing

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Aceasta carte este o foaie de parcurs practica, dar teoretic solida, pentru valorificarea analizei datelor si a stiintei datelor. Vasta cantitate de date generata despre noi si lumea noastra este inutila fara planuri si strategii care sa faca fata dimensiunii si complexitatii sale si care sa permita organizatiilor sa utilizeze informatiile pentru a crea valoare in marketing.